Arctic Apples supports Cycle the WAVE

The life-changing work that The WAVE Foundation does to create awareness around domestic violence and empower women to break the cycle are goals that everyone should support. That is why we at Okanagan Specialty Fruits (OSF) are proud to sponsor this year’s Cycle the WAVE event through our Arctic® apples brand, and get behind such an important cause.

Our very own Jenn Armen, Director of Business Development and Marketing, has been a long-time supporter and rider, and will once again be participating in this year’s ride. She describes it as a truly unique experience, with many of the volunteers being male friends and family for this women-only ride.

“I became involved because I cycled with the women who founded the event and learned that 3 out of 4 women are victims of domestic violence,” explains Armen. “That was shocking to me, especially when I stopped to think about the women I’d come across over the course of my life and realized that probably many of these people were domestic violence victims and I was completely clueless. I figured if I didn’t know, then neither did many others. It was time to get involved – so I did.”

Consistent with OSF company platform of community outreach and education, we highly respect the work of The WAVE Foundation. The organization proactively reaches youth through education and empowerment, and successfully raises community awareness about domestic violence. To combine these great causes with a bike ride that also helps promote physical health makes the event an even better fit for us at OSF, as we will be launching our nonbrowning Arctic® apple varieties this fall!

Arctic® apples are a unique product as they don’t turn brown when bitten, sliced or bruised, and the unparalleled convenience and eating experience can help make healthy eating easier than ever. For example, nonbrowning apple slices don’t require preservatives to stop their browning and are more appealing as a result. Plus, more apples get eaten and fewer are wasted! Arctic® apples are tasty, healthy, and ready to eat so they’re the perfect fit for lunchboxes, salads, and of course – even as a mid-bike ride snack! These delicious slices will be available at the Arctic® apple rest stop during Cycle the WAVE and elsewhere, and we are very excited for participants and volunteers to be among the very first to try our product before it becomes available through retailers.

Arctic® apples would like to congratulate all the riders, volunteers, and supporters who are making a valuable impact by being involved in this important cause. The whole concept of a cycling event emulates one of our company’s core initiatives – being healthy!